For Years, Samsung Displays have been prominent suppliers for IOS-Powered smartphones, even the recently released iPhone 11 Pro Max OLED technology was fitted by Samsung. Not until last year when Tim Cook and his team brought LG on board as a supplier of both LCD and OLED screens for refurbished units. This means the South Korean Company will lose part of its orders to LG Display and surely will affect Samsung’s business deals with Apple.
The iPhone 12 set to be released and launched later this year, comes in four series iPhone 12, iPhone 12 Pro, iPhone 12 Max and iPhone 12 Pro Max with 3 different panels. According to reports, Apple will currently need approximately 75 million panels for its new iPhone 12 and has decided to make it a competitive deal for LG Display and Samsung Display. Using LG Displays for the first time, Apple has commissioned them to supply 20 million panels for a 6.1-inch iPhone 12 Max while Samsung Display will supply 55 million panels for 5.4 inches iPhone 12, 6.1 iPhone 12 Pro and 6.7 inches iPhone 12 Pro Max.
The rivalry will force Samsung Display to increase its Pressure to secure the deal, while on the other hand LG Displays has to be aggressive to increase orders and show its capabilities. There is no doubt this business strategy will effectively increase the creation and durability of the panels, which happens to be one of the most expensive components on the iPhone 12. Unquestionably, this comparison will be the trends when the iPhone 12 is finally released.